Guangzhou Chongyanji Biotechnology Co., Ltd. develops, produces and operates a portfolio of consumer beauty brands. We manage the full chain — product development, supply chain, content and live commerce, and multi-channel retail — across Southeast Asia and Greater China.
广州宠颜纪生物有限公司 · 跨境美妆个护品牌运营企业，覆盖产品开发、供应链、内容与直播电商、全渠道零售。
Headquartered in Guangzhou, China, Chongyanji Biotechnology operates an in-house brand portfolio in colour cosmetics, skincare and personal care. Our teams run category development, quality and regulatory compliance, international logistics and channel operations in one system, which lets us launch a new product line and take it live across several countries within a single season.
Our commercial operations are centred on cross-border e-commerce: TikTok Shop (Vietnam, Malaysia, Thailand, Singapore), Shopee, and domestic platforms in China including Pinduoduo, Douyin and Tmall. We work with local creators, livestream hosts and affiliate partners in each market to build demand for our brands.
Formulation selection, packaging design and SKU planning for colour cosmetics, skincare and personal care.
Supplier management, quality control, warehousing and cross-border fulfilment into Southeast Asia.
Shop operations, content production, live commerce and paid media across six markets.
We operate both proprietary brands and brand-authorised distribution programmes.
A functional beauty line spanning colour cosmetics, eyebrow and lip products, and personal care — one of our most widely distributed brands across China and Southeast Asia.
A modern makeup brand focused on accessible, high-performance formulas for everyday wear.
A premium-leaning line in skincare and base makeup, positioned for the growing mid-tier beauty segment.
Our catalogue covers colour cosmetics, skin and body care, and personal care — developed for tropical and humid climates with fast-moving online retail in mind.
TikTok Shop, Shopee — content and live commerce led.
TikTok Shop, Shopee — creator and affiliate driven.
TikTok Shop — brand-led store operations.
TikTok Shop — regional retail coverage.
Pinduoduo, Douyin, Tmall — full-channel brand distribution.
Cross-border e-commerce operations.
In-house live streaming, short video content and TikTok GMV Max advertising.
Cross-border and local warehousing with bonded and direct-ship options.